Most agency owners selling for the first time go in blind. They don't know what their business is worth, they don't know what buyers look for, and they don't know what's quietly killing their valuation before they even get to the table.
I nearly made the same mistake. I built my first agency for five years and almost walked away from it for nothing — until a broker told me it was worth half a million dollars. I had no idea I'd built something that valuable.
That's what this is about. Whether you're ready to sell now or just starting to think about it — understanding what you've built and how to position it is the difference between a life-changing exit and leaving most of the money on the table.